Time is money. Isn’t it? We are living in an era where we anticipate everything to happen fast, that too just by a single click. Be it online shopping, playing a video, reading an article of your choice, whatever it is, we need responses in a jiffy. That is human nature; the Internet nowadays tends to provide solutions for all concerns.
Browsing webpages and quick responses of it or the faster the page loads, the better the conversions become. No one would prefer to wait for ten seconds to load a web page. Parallelly, no organization or a blogger would want to see their customers moving away from them just because of the slowness of their website, more the time a page takes to load, higher the possibility of losing a customer. So more visitors = more business. Its very important to online shopping websites.
To avoid this concern, Bloggers or organizations use Content delivery networks to optimize the performance of the websites, and they are having to reap benefits by deploying a CDN.
Let’s talk about what is a CDN, how it works and what is the impact it has on SEO ( Search Engine Optimization)
What is a CDN
CDN represents, Content Delivery Network. So what is a CDN? To put it easiest way, CDN enables fast transmission of the content from websites to users based on their geographical location within a quick time. These content may include images, JavaScripts, HTML pages, and any other assets on a website.
So, CDN is the reason why you get access to a webpage instantly without having to wait for it to Load for six, seven seconds. Researchers explain that 40% of users abandon a website that consumes more than three seconds to load. Hence, Using a CDN is becoming a necessity these days to cater to the audience to close the sales efficiently.
How CDN works
CDN is a set of (network) computers that enable fast deliveries of website contents. When you are log in to a website, you tend to put a little bit of stress over the server, which provides you the service. If that website is not using a content delivery network service and having a load of visitors, it bound to become slow and unresponsive, which would result in losing people from that particular website. As I said, CDN helps you avoid it.
What CDN does is, it identifies the content of your website such as images, videos and distribute them to the closest server location of the people who are looking for it.
There are several service providers such as Amazon, Rackspace, Akamai, to name a few. These service providers have their servers all around the world. What it does is, when a user looks for content, it caches the content into those servers and distribute them instead of utilizing your server.
For example, assuming that your website is located and hosted by a data server in London, and you have visitors all around the world. Your server would find no difficulty serving the people of the UK, but without a CDN, your data has to drift more than 10,000 miles to cater to your visitors in Brisbane, Australia. No matter how advanced the technology is, this distance bound to hamper the loading time of your website.
It is essential to deploy a CDN if you are eager to run a successful business. If not, you will be going to lose customers and the sale.
Benefits of CDN
Detects and avoid duplicate content
CDN helps to battle against the duplicate content and provide different results for the searches. As you may know, Google algorithms penalize your website if it carries many duplicate materials within site. Using a CDN will minimize that risk.Â
Undisturbed availability of the website
CDN keeps the website stable and avoids crashes when the traffic reaches a peak. It’s a no brainer to explain how much the value when your site in operation for 24*7.
Avoids DDS attacks (distributed denial of service attacks)
Last thing you need as a website owner is a 404 error or a service-side crash on your website. CDN eliminates the risk of DDS attacks. This will decrease the bouncing rate of your website, and this is a critical factor Google refers to when they analyze the trustworthiness of a site.
Impact on SEO
When you operate a blog or a webpage, it is understandable that you are more concerned over organic traffic, quality of articles, building backlinks, social links, But having a CDN would bring more valuable SEO aspects into your table.
Speed of the website
Recently, Google declared that site speed is a ranking factor in its algorithms. Nowadays, mobile users have considerable say on website traffic as they are liable to more than 50% of it. CDN can significantly improve the speed of a website by providing a service via the nearest server for the user. As elaborated, Google loves fast websites and ranks them higher.
Fast image indexing
Google image results are a rare talking point when it comes to SEO tactics, but it is very much important factor in indexing. CDN helps images of your website to load much faster in SERPs. Studies reveal that image results convert 63% into website traffic.
Conclusion
So, I hope you would have realized how much value CDN brings and how it optimizes your website. Deploying a CDN service would help to rank your website and end of the day its impressions are what matters most. Correctly implemented CDN service can boost your website and, of course, your sales. You may consume your much valuable time on other functions having peace of mind, that your website is operating 24*7 at secured high-speed servers.
